A marketing plan is like a roadmap, getting you from point A to point B. If you just fly by the seat of your pants, you risk wasting time and resources on things that may or may not work for your business. Studies show that when you write out your goals, you are more likely to achieve them.
You want to be sure that everyone in your area knows about you, and what you do. Implementing simple online marketing activities puts your business in front of more potential customers. Your marketing can educate them about the products or services you offer.
Blogs help you appear higher up when someone searches a keyword related to your business- without you having to pay for that visibility. Every time you publish a blog post, you increase your web presence which creates one more opportunity for your business to show up in search engines and drive traffic to your website in organic search.